PPC Executive

Full time
Malta

Job Description

We are looking for a PPC Executive who will assists with the creation, optimisation and reporting for PPC campaigns. Reporting into the Head of Digital marketing you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Main Duties

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google Ads, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep abreast of PPC and SEM trends

Qualifications

  • Proven experience as a PPC executive or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. Google Ads, Bing)
  • Working knowledge of analytics tools (Google Analytics)
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Google Ads certification is a plus