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Baidu PPC Specialist

Full time

Job Description

We are looking for a Baidu PPC Specialist who will assists with the creation, optimisation and reporting for PPC campaigns. Reporting into the Head of Digital marketing you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Main Duties

  • Collaborate with team members to improve site performance, develop primary keywords and target ad audience targets
  • Create multiple campaigns as per clients’ requests and manage traffic, customer acquisition and conversion through the channel
  • Perform daily account management of pay-per-click (PPC) accounts on Baidu including formulating the right bid strategy
  • Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives
  • Monitor campaign results and create weekly and monthly reports detailing campaign performance

Qualifications

  • Chinese native
  • Good analytical and problem -solving skills
  • Strong communication and organizational skill
  • Good English knowledge
  • Knowledgeable about Baidu organic ranking, keyword research and visitor tracking, Baidu PPC, re-marketing conversion tracking, negative keywords, and Baidu search partners
  • Familiarity with marketing campaigns on other Chinese platforms such as WeChat, TikTok etc. would be a plus
  • Baidu certified partner preferred